Samu is a word from Zen Buddhism. It refers to physical work, done mindfully as a spiritual practice and might include our everyday activities such as cleaning, cooking or creating. Samu is a way to be united and present with what we are doing.

Samu Studio is a lifestyle brand and design studio. The traditional practice of samu lays the foundations of all that we do, both product and service. Taking a mindful approach to work, play and creation, we offer a small and sustainably made range of clothing, homewares and creative services, guided by the goal of always finding a balance of function and form.