Samu is a word from Zen Buddhism. It refers to physical work, done mindfully as a spiritual practice, and might include our everyday activities such as cleaning, cooking or commuting. Samu is a way to be united and present with what we are doing.

Samu Studio is a lifestyle brand and design studio that promotes the practice of samu through both sustainably made products and mindful design services. The products take inspiration from samu as well as traditional British and Japanese crafts, and are ethically made and hard-wearing, with a balance of function and form.