Concept

Samu is a word from Japanese Zen Buddhism. It refers to physical work, done mindfully as a spiritual practice and might include our everyday activities such as cleaning, cooking or creating. Samu is a way to be united and present with what we are doing. In modern terms, one could relate it to 'being in the zone' 

Samu Studio is a lifestyle brand and design studio inspired by the practise of samu. We offer sustainably made collections of clothing, art and homewares guided by the principles of finding a balance of function and form whilst treading as lightly as we can.